Needs Analysis Essay Example

Needs Analysis Paper Needs Analysis Name: Course: Date: We will write a custom essay sample on Needs Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Needs Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Needs Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Needs Analysis a. Just-in-time imperative is a mode of training that provides just the required knowledge when it is needed by the employees. The knowledge is divided into modules that are personalized to form relevant courses and they are modified and reused for various training purposes (Weintraub Martineau 2002). The modules are sorted to determine which ones are more relevant and which audience would benefit more from it. Experts are used in rendering the relevant information to the trainees through educational seminars and meetings and these sessions can even be recorded for future reference. This mode of training involves acquisition of quick knowledge and employees can even gain access to this knowledge while still working. It also addresses the objectives of various training objectives since it gives precise information that is relevant to the trainees. b. In school, the principals are faced with many issues that need their attention. For instance, they need to determine the best teaching methods to use on the students, best management policies for the employees, disciplinary actions to take on various wrong doings among others. With this workload, it is almost impossible for the principal to be an expert on every issue concerning the school since it would take him years to study all these courses. However, he can gain quick knowledge on these areas without having to spend so many years of learning or even take a break from his job (Jones 2002). c. This kind of problem could easily be solved by technologies supporting JIT such as portals that ensure efficiency in accessing information. Since just-in-time is all about modularization, the use of databases is a perfect solution to this kind of problems. It is therefore important for organizations to use computerized information systems instead of manual systems of keeping records in order to improve on efficiency. The use of internet and intranets could also come in handy in addressing this problem due to its richness in information. Databases could assist the management of school affairs recording and organization of data for east retrieval. It is a computerized library where you can access any information in it by searching using keywords (Weintraub Martineau 2002). This will help the principal access information on every department of the school easily without straining. Other people involved with the school like teachers, parents, workers, students could also gain easy access to the information. Portals could be helpful in a school environment since they improve on efficiency in data access. The school could develop portals such as student portals to help students access information about themselves without having to visit various offices for enquiries. The internet is always helpful since they contain diverse information on every field. Intranets contain information about the school and one could get all the information they need (Werth Werth 2011). In conclusion, the just-in-time training method is an efficient method of passing on knowledge to learners since it ensures only relevant information is passed on. It also saves on time spent on learning and the learners do not have to quit jobs to undergo training. Organizations are slowly embracing it since it proves to be very effective. It saves on costs since learners do not have to enroll in expensive programs, they can learn a lot when performing certain projects and this improves on quality. People with similar work, interests can create the knowledge they require, find the right channels to share it and apply it in their work. This promotes productivity of a business.

The Kennedy Conspiracy

The Kennedy Conspiracy The assassination of president Kennedy took place in the midst of two largely secret wars that the Kennedy brothers(president John F. Kennedy and Attorney General Robert F. Kennedy) were waging concurrently, one against organized crime and the other against Fidel Castro, the leader of Cuba.The war against organized crime was largely Robert F. Kennedy's pet operation, but it was carried on with full backing of his brother, the president.Robert F. Kennedy also played a major role in the struggle to overthrow Fidel Castro, but it was essentially an effort carried on by the CIA in alliance with the Cuban exiles.By the time the Kennedy's came to power, organized crime and its pawns in organized labor, like Jimmy Hoffa and the teamster's union, had become enormously powerful and arrogant.The Mafia bosses, inebriated with their power, and essentially unchallenged by the federal Government, had become arrogant and spoiled.Lee Harvey Oswald's seat in the Texas Theatre in D...They basically th ought that they could get away with anything. Even J. Edgar Hoover himself aided Mafia advancement. Finally Robert F. Kennedy forced Hoover to face up to the organized crime.MafiaThe accession of the Kennedy's to power brought a radical change in the relationship between the Federal Government and the Mafia families. Under the Kennedys there were to be no compromises with the Mafia. It was to be an all out war. This was the first time in US history that the executive branch of the government was to lead the fight against organized crime. After the debacle of the failed Bay of Pigs invasion, President Kennedy's Cuba Study Group came to the conclusion that "there can be no long-term living with Castro as a neighbor" and the president accepted this conclusion. Accordingly, in the summer of 1961, the Kennedy's launched a massive campaign to overthrow Fidel Castro,

The Division of Healthy Start Essay Example | Topics and Well Written Essays - 1500 words

The Division of Healthy Start - Essay Example lthy Start is a UK-wide government public health scheme that provides services such as nutritional safety for new mums, pregnant women and young children of low-income families. At the most important times in their lives, it helps them to eat healthily and also supports them to develop good habit for the future. It also provides tax credits to the low income families. Families with children under four years of age and women who are at least ten weeks pregnant qualify for healthy start, if the family is getting income-based jobseeker allowance, income support, income-related employment and support allowance and child tax credit having an annual income of 16,190 pound or less than that. It reduces infant mortality, increase the number of immunizes children, helps to prevent disease and improve handicapping condition among children. It provides diagnosis and treatment services to the low income group children and also provides access to the women health by giving prenatal, delivery and postpartum care, and to the children health by providing preventive care services (Cruz, 2012, pp.3-4). 2) Divisions of Healthy Start Healthy Start has four autonomous divisions and these are as follows: 2.a) Health System Division Health system division takes care of the health of women and children. It is like a medical home for the health of women that offers quality prenatal and intrapartum care, interconception care, cost-control platform, and integration and system navigation. 2.b) Educational System Division It is a way to success that starts early with baby college, then valued childhood education, followed by promise academy and youth development programs. 2.c) Economic System Division It is an opportunity incubator which combines the macroeconomic policies such as enterprise zones or empowerment with capital development such as microfinance, job training and business incubation, asset development for families and financial literacy, and net programs of high safety. 2.d) Co mmunity System Division It provides healthy community that promotes healthy food and physical activities, environmental justice, strong families and national equity (Cruz, 2012, pp.3-4). 3) Products and Services of Healthy Start The products of Healthy Start include milk, fruits and vegetable, vitamins, and medicines and drugs. The service which it offers includes cash management, outreach, screening for depression, health education and continuity of care. Apart from this certain health tips is also provided by them which includes healthy eating in pregnancy, safe bottle feeding, how and when to give solid foods to children, and how to manage the weight and stay active. 4) Critical Analysis 4.a) Setting the Strategy As mentioned, the product is in the mature stage which means that the product is a standard product but the growth scenario is low. The company is having strong buyer and high entry barrier because of the cost and value benefit provided by it and also because of the cust omer loyalty. It is the reason that they are expected to generate good cash flows for the next few years. In order to use these net cash flows to stimulate new products and to move into new markets, the managers have to follow the diversification strategy. So, the senior managers have to set the strategies in such a way that they could generate maximum ROI in order to get good

How old are the rocks of the Lewisian Complex in NW Scotland, and how Essay

How old are the rocks of the Lewisian Complex in NW Scotland, and how do we know - Essay Example This was followed by the new rocks folding and heating, and the intrusion of further magmas during the metamorphism, resulting in almost all the rocks being gneisses (Waters, 2003). The Lewisian Gneiss are a major division of Precambrian rocks (4.6 billion to 542 million years ago) in northwestern Scotland. In the region where the Lewisian rocks are found, they also form the lowermost rocks, also the Outer Hebrides, form the islands of Coll and Tiree, and are exposed along the northwestern coast of Scotland. â€Å"The oldest rocks of the Lewisian have been dated by radiometric technique between 2.4 billion and 2.6 billion years old, whereas the youngest Lewisian rocks have been dated at 1.6 billion years (Encyclopedia Britannica, 2010). Further, the Lewisian Complex form the oldest rocks of the British Isles, and are Mid- to Late- Archaen in age (Jones15). Most of these rocks are deformed and metamorphosed igneous rocks or orthogneisses. The types of rocks found in the Lewisian Comples are broadly subdivided into felsic gneisses which have a high content of light coloured minerals, mafic gneisses with a large proportion of dark mafic minerals, and ultramafic gneisses containing purely mafic minerals. Usually, the most highly abundant felsic gneisses develop from acidic igneous rocks, and mafic gneisses from basic igneous rocks. â€Å"Mafic and ultramafic gneisses are generally found together in this part of the Lewisian Complex, and are considered to be metamorphosed varieties of gabbro and peridotite† (Waters, 2003). The Lewisian Complex has been subjected to successive developments in techniques of age determination. There has been progressive tightening of constraints from Rb-Sr (rubidium/ strontium), K-Ar mineral (potassium/ argon) mineral dating, Rb-Sr and Pb-Pb (lead) whole rock studies through U-Pb dating of bulk zircon fractions, Sm-Nd rock and mineral investigation, to the most

Same-sex relationships and same-sex families Essay

Same-sex relationships and same-sex families - Essay Example This essay analyzes that the history of same-sex marriages and families, as well as the current political, cultural and social standing, all implicate boundaries, stereotypes, and inequalities that persist within society. Cultural Boundaries The concept of same-sex marriages and families is one which is divided and marginalized first because of the cultural implications that are within society. The roots of the United States claim equality and a sense of humanitarian acts in the Constitution. However, there are cultural divisions which are based on opposing history known for creating boundaries and marginalized groups. The traditional outlook that is within society moves back to the Puritan legalities in which the country was founded from. The religious implications include individuals that are interested in a married life and stable household that remains as a part of the upbringing of those in society, otherwise, it is considered sinful. This has transferred to contemporary society , specifically seen in cultural traditions such as the 1950s in which the woman and man are designated specific roles in the household and the characteristics of the family are designated with needing a refined upbringing. The representative culture which is known to be traditional and conservative in nature carries the cultural boundaries of opposing same-sex marriages and families (Wax, 2007). The problems with traditional roots that are a part of the culture are further divided by the gender roles and sexual orientation and definitions which are in the modern culture. The concept of same-sex marriage is one which raises questions about gender identity and the role which one should have in the family. When looking at the marriages, there is a specific association with the gender role, specifically because there isn’t a defined role with mother and father. If children are in the family, then it is usually conceived outside of the same-sex relationship or is based on finding a father or mother to assist with the child, which is picked genetically. The question which is raised comes from the concept of identity as well as what the gender role should be in these relationships. The concept becomes based on the idea that the family and the marriage are illegitimate because the gender roles can’t be defined or stereotyped into the same category as others (Ledsham, 2007). Social Implications The stereotypes based on gender roles and traditional means not only are based on the accepted cultures that are a part of society. There are also social implications which are based on accepting and rejecting those that fall into this stereotype. The main social implication starts with exposing the marginalized group within society while creating the stereotypes that immediately change the status of those that are building a same-sex marriage or family. When looking at social components, it can be seen that there are sex discrimination roles which form and take pl ace because of the stereotypes which occur from gender identity and the beliefs which are placed into the ideals of the same sex families. The concept of equality is one which becomes illegitimate because of cultural wars which are placed in society and which create boundaries between the groups of same-sex or traditional marriages (Widiss et al, 2007).

Heart and Soul Gem and Jewellery Analysis

Heart and Soul Gem and Jewellery Analysis Executive Summary Heart and Soul Gem and Jewellery is a well established company in Sri Lanka for the past 15 years. We have been catering to this market successfully and we have a proven track record of our achievement throughout past years. As mentioned above our products are Gem and Jewellery, and we market stones as well as designer jewellery to our target market. Our target market is the high end markets that always look for delicate and unique presence of styles in jewellery as well as in stones. We have been the market leader in Sri Lanka for the past five years and have been very successful in holding our position. In order to expand our business internationally we are now in the process of moving into different countries and exporting Gem and Jewellery. On this basis now we are in the progress of exporting Gem and Jewellery to the US market. Not only exporting but also we are planning to open up our retail outlets in the main suburbs which are well known for our types of products which would be California as well as Los Angeles. Thus, the following report will be analysing the US market as well as the feasibility of our products being exported there. The reports analyses various areas including the market analysis, product specifications, pricing, promotions, rules and implications and so on. Introduction Socio-cultural Analysis As early days as well as today market for Gems have a high demand all over the world. Mainly the biggest buyer for Gem stones are United States and European countries. People who are highly rich and moderate income earners coming from Royal Families, Celebrities from Hollywood to Bollywood wear these precious stones for their ultimate satisfaction needs. In USA most ladies wear these expensive stones such as Pearls, Rubies, and Sapphires for uniqueness and for the charming effect that built through these precious stones. Most men and women wear this stones to show there prestige as well as to enhance their public image and to show their wealthiest and the social class. As the social impact of having a Gemstone is remarkable experience and also mentioned as Good luck. A person who receives a wedding ring or the wedding necklace embedded with Diamond stones, on the wedding day she will be the luckiest lady in the whole world. Also another example a mother who receives a birthstone for her little one will be a memorable gift for all mothers of all ages. According to US culture women who are rich and fashionable, they normally dont miss to wear these accessories. Most of the elegant women who are capable of having several kinds of gemstones have the advantage of using variety of stones depending on the occasion. As an example diamonds gives a classy look and posh image for evening gatherings. And Rubies are very precious that gives a charming effect on women. Economic Analysis Gems Jewellery industry is one of the fastest growing markets in the world. Mainly USA is the largest buyer for gems and jewellery. The trends and challenges can influence the gems and jewellery market is in USA. There was a less demand for platinum jewellery in last few years in USA. One of the pluses accruing for the falling U.S. Dollar is the consequent depreciation which results. In this way, the products made in US will become more attractive in the international market. In the same way our gem export will be facing the Dollar shortage. This challenge will have to be circumventing by other ways. Firstly, it is wise to open a Sri Lanka branch in US because it can serve several purposes. Its can supply wholesale or retail or do the advertising of our local product. Sri Lanka branch can be sensitive to the customs, restrictions or variation keep our country in form. Our Sri Lankan Branch in Los Angeles can do so much to outdo the glittering synthetics for the following reasons. Also a future purchases in US on gemstone will be at a higher price. It is true that the entire ruff for the gem stone come to US from outside US has only a few exceptions. The general trend is that foreign stone have a general rising price trend that is keeping pace with the growing, fashions demand of US. The Product Evaluate product as an innovation as it is perceived by the intended market Relative Advantage Most importantly, the consumer must consider the product should have benefits that are superior to other options (Solomon, 2008, p. 653).Sri Lanka is well known as the island of gems, because the brilliant range of gems found in its soil, namely cats eye, spinel, blue, white, star and fancy sapphires, garnet, topaz, moonstones, zircon, , and chrysoberyl. The stones are mining in larger scale in Ratnapura and Elahara areas. Gem cutting ensures maximum yield and the best quality as well as its brings the maximum beauty, rarity, durability, and value of the stones. Compatibility The innovation must be consistent with current needs, values, beliefs, and behaviours. (Solomon, 2008, p. 652).U.S.A people love jewellery and they appreciate it when their jewellery is fashionable. They have different perception towards different stones. Mostly diamond stone is more popular in USA. The Market Describe the market(s) in which the product is to be sold Geographical region(s) Los Angeles is one of the renowned cities of United States of America. The city measures 71km longitudinally and 47km latitudinal. The perimeter of the city is 550km. (The Mineral and Gemstone Kingdom, 2010) It is the only major city in the United Statesseparated by a mountain range. Los Angeles in the United States is a most renowned place for Gem Exhibition. The gem collection in Los Angeles is a very prominent place because it has history along several years. The Gem collection has a world-wide in range and boasts particular strengths in different types from California and other such states. (The Mineral and Gemstone Kingdom, 2010) The collections are being actively improved principally through purchases with customer preferences. Forms of transportation and communication available in that region The Los Angeles in the United States operate a well form of transportation system for bus lines, as well as subway and light rail lines across Los Angeles City, with a combined daily ridership of 1.7 million. The majority of this (1.4 million) is taken up by the citys bus system, the second busiest city in the country. The subway and light rail combined average the remaining roughly 319,000 boarding per weekday. (Gem Fashion, 2010) Around 12% of Los Angeles commuters ride some form of public transportation, which places Los Angeles fourth among the 10 largest cities in the U.S. for the share of person along the ride using public means of transport. The citys subway system is the ninth busiest in the United States and its light rail system is the countrys third busiest. The city also has a commuter rail system Metro link in the central which links Los Angeles to all neighboring counties as well as many suburbs. Consumer buying habits Product-use patterns The passion with possessing gems is quite universal. Gems haveamusedand attracted for thousands of years. This also has been the gifts and sums of kings and queens and other such rulers. Most vital gems are the most demanding gifts to give or receive. Gems represent as a symbol of devotion and are the powerful approach of saying evermore to a loved one. Due to the hardiness of gems, they can be passed from one generation to another. A gem collecting is quite interesting; unlike purchasing a stockpile or a bond, trading with gems are enjoyable investments to accumulate. (Where are Gemstones found?, 2009) Although gems do not endow with income in the classical pattern, they provide an intuitive incomeexceptional in the collector market. Gems are uncommon, they are limited and findings have become exceedingly rare. Most precious stones are very old and the finest gems are long gone. Most extensive colour gemstone is accomplished withprehistorichand tools, a process by which invention cannot be accelerated to meet demand. (Gem Fashion, 2010) The best way to buy gemstones is to collect when the marketplaces are slowdown and sell when the markets are hot. Gemstones may represent an ideal store-of-value if inflation accelerates.Gemstones are the most determined form of wealth known to man. Gems are extremely convenient; and simply could be obscured and stored. Gems are concealed, convenient, non-detectable asset, and they are tremendous valuable wealth.Gems are anonymous and private; it is easy to store the gems secretly in a bank vault or other such secure place. Product feature preferences Ruby Ruby is a legendary gem because it has a fiery red colour. In close proximity to its colour, it is a most attractive gem due to its solidity, sturdiness, lustre, and rarity. Most of the transparent rubies of large sizes are even rarer than diamonds. The transparent flawless ruby in terms of value is most expensive compared to the other Gems. . (The Mineral and Gemstone Kingdom, 2010) Rubies should be Transparent in order to get an expensive value. Diamond Diamond is the mostvaluable Stone. It is well-known for its amazing lustre, hardness and beauty. It is the most valuable gems in the type of gemstone. The most fortunate shape diamond is one that is colourless with a sapphire shade or one, which sprays blue and scarlet rays with no black dots.Diamonds are the solid substance on terrain. (The Mineral and Gemstone Kingdom, 2010) They are more brilliant than any other natural gem. Their sparkling fire, durability, and rarity make them the most prized of gems. Diamonds are the mostglistening of true gems. They have a brilliant lustre, and alsoshow signs of dazzling colour flashes known as fire. Blue Sapphire Blue is the foremost colour of the sapphire. Blue is also the favourite colour, for certain people, men and women alike. The colour, strongly relates to the sapphire as it is, with thoughts of compassion and accord, friendship and loyalty: feelings which belong to individuality that show their appeal in the long term. Thus the azure of the sapphire has become a colour which fits as stable and reliable. (The Mineral and Gemstone Kingdom, 2010) That is one of the reasons that women prefer in many country wish for a sapphire ring on their engagement. The sapphire represents loyalty, but in the similar time it gives expression to peoples love and desire. Emerald Emeralds are excellent gemstones. In top quality, fine emeralds are still more precious than diamonds. These encompass the most beautiful, most intense and most beaming green that can probably be imagined as emerald green. The name emeralds come from Greek. Innumerable far-fetched stories have fledged up around this splendidgem. The green of the emerald is the colour of being and of the springtime, which comes round again and again. But it has also, for centuries, been the colour of beauty and of constant love. In olden days in Rome, green was the colour of Venus, the goddess of beauty and adore. And in the present day, this colour standstill a special site in many cultures and religions. Green, for example, is the divine colour of Islam. Many of the states of the Arab leagues have green in their streamer as a representation of the unity of their reliance. (The Mineral and Gemstone Kingdom, 2010) However this colour has a high status in the Catholic Church too, where green is regarde d as the most natural and the most elemental of therelated colours. There are many more stones which are highly demandable in USA, among which the above are the most vital and well known stones. Shopping habits These are the products that could be purchase to suit your need at any cost. The result array covers every price points, from low to high end. The designs are available at customer preference. Often buyers rely on the expertise of the sellers to pick out the latest patterns available in their stores. Buyers can purchase any expensive product when it comes for occasional seasons. Some buyers buy for their personal and private collections. Most of the Americans prefer expensive stones because they prefer Gems as an asset because investing is worthwhile because they last longer and keeping it would have a very huge demand if the stone is really valuable. (Solomon, 2008) The customers could ask for their own preferences if they do not want to buy the design that is available in the market for higher price. Distribution of the product Retail Outlets The distribution methods which we are going to carry on will consist of retail outlets as well as the use of agencies as the middlemen in the process. As mentioned before we are planning to open our company Palmna Gem and Jewellers in America, in Los Angeles and California which are the highly potential places to market Gem and Jewellery. Thus, well be having typical retail outlets in these two places. For now we are planning to operate one retail outlet in Los Angeles and one in California. (Where are Gemstones found?, 2009) The retail outlet in Los Angeles will be situated in down town which is actually the hub for all gemstones and jewellery outlets. Famous gemstones history lies in Los Angeles such as American Golden Topaz, Bismarck Sapphire Necklace, etc. (History of Famous Gemstones, 2000) Even though the competitors are nearby which might be a challenge for us to market our products, having outlets near them will automatically create the possibility of driving the target market to our outlets since they will anyway come to downtown of Los Angeles for the purchase of Gems and Jewellery. The spots marked in red in the map shows the competitors outlets in Downtown. The next outlet will be in California, which is the second major place which has a very high potential market for Gems and Jewellery. This outlet will be located in San Diego in California. This part of California is well known for tourists attraction. Not only a place filled with tourists but it is also a place where you can find most of the rich and the wealthy people living who is our potential target market. (Gemstones found in California, 1995-2009) Thus, the choice of this place is basically to attract the tourists who visit San Diego and also the rich business men in California. Middlemen involved in sales Since our company is having outlets only in Los Angeles and California, in order to distribute our products to potential customers in other regions of USA, we are planning to have agencies involved in it. The main reason of having these agencies would be to handle operations in other parts of USA. Gems and jewelleries are too risky to be outsourced to external agencies. Thus, we will be having our own internal agencies who will be working in different regions all over USA. They will be part of our employees and will be paid fixed fees on every transaction. Any additional payments will be on the basis of the number of sales they make. These agencies will be in regions such as, Tennessee, Arizona, Oregon, Idaho, Montana, Arkansas and Nevada. (Current Gemstones in United States, 2005-2009) These are potential places which have gem markets and also gem mines. These agencies will not only be responsible for the distributions in the relevant regions but also will act as Competitor Intelligence (CI) through which our company will keep in track of the competitors acts. Advertising and Promotion Advertising Media In order to promote our gem and jewelleries successfully in the US market, we have planned of various promotional aspects which would enable us to reach the target markets successfully. On that basis, when it comes to advertising in media the following would be our marketing strategies. Pricing Strategy Customary Mark-ups We are in the aim of taking our gem and jewelleries world by storm in the future. We do not have the same level of price mark ups for all our products. But, we do give the guarantee that the stones and jewellery we are selling genuine stones sourced and obtained by our company under the laws and regulations of USA. The reason why we do not have fixed mark-ups for our products is that the gems are exported from Sri Lanka which are truly genuine and are priceless. According to the customer and the value of different stones we keep a mark-up. But normally as all other retailers, the mark-up would be 300% or more. (Internet Forums, 2009) Considering the above factors, we cannot exactly decide the prices of the gemstones yet the values of the stones can be revealed. Approximately the values of the gemstones would be as follows In the above table ND stands for the value not disclosed because it would reveal proprietary information of small number of producers, included in totals. Available Discounts The discounts would vary from stone to stone and from purchase to purchase. Especially bulk purchases by consumers provide them with higher discounts than usual. Yet, the discounts would normally be a minimum of 5% to a maximum of 50% (The most widel traded Gemstones, 2009). Our company discounts will normally range as follows. Compare and contrast your product and the competitions products Direct Competitors When exporting gemstones to USA we are bound to meet many competitors in the market, therefore we need to make sure that the gems and jewelry are up to high standard and with great quality to survive in the industry. The main three direct competitors are, Tiffany co Macys jewelry Zales jewelry Tiffany co. Tiffany co. is known for great jewelry and for good quality for more than 150 years where the diamonds found at tiffanys stores are difficult to be found in other stores unless special orders for that type of quality is made. (Jewellers, 2009) They have many types of diamond jewelry starting form rings, bracelets, earrings, necklaces and pendants, and also engagement jewelry etc. packaging is done in a variety of ways but tiffanys is mainly famous for the blue box and the white bow which also has a hidden meaning of quality jewelry. Tiffanys also provide a full life time warranty where as if the diamond is not up to standard or as promised in the certificate they accept the jewelry back and provides with a refund of the full purchase price or a replacement with a diamond that meets each of the characteristics warranted. When a stone is cut for brilliance it may also loose size, and as known for brilliance is our measure tiffanys diamonds are cut for beauty not for size. The price range will vary from $1,000.00 to $ 50,000.00 for all the diamond stud jewelry, (Jewellers, 2009)However when purchasing a tiffany diamond the customer gets a brand name which is easily identifiable, Therefore customers mainly pay for the name of the brand not just for the product. Tiffanys promotional strategies are through websites which includes all the details of whats new in store and the respective prices and the outlets available in each city. Brochures, leaflets and billboards and jewelry exhibitions are also part of their promotional campaign to make the customer s more knowledgeable about the fine quality diamonds and jewelry available in store. (Jewellers, 2009) Macys Jewelry Macys has gained its brand equity throughout the years and will be a major competitor to us in the market as they are similar and consist of many gemstones with jewelry, gemstones such as diamond, ruby, sapphire, semi precious gemstones, turquoise, diamonds, cubic zirconium etc. it is known for quality and supplies a variety of jewelry to its customers primarily rings, bracelets, watches, mens jewelry, fashion jewelry, necklaces and pendants etc. The jewelry boxes are packed in many ways with different colours to suit the taste of the customer and different shapes. The price range will vary from $500.00 to $10000.00 based on the customers preference and the gem and jewelry type. (Jewellers, 2009) Like any famous brand mostly the price will be determined according to the brand as mostly the customers will have to pay a higher amount for the brand name. Macys uses different types of advertising and promotional methods to create awareness of whats new in stores and to gain customer loyalty. The promotional strategies are mainly promotional campaigns, billboards, leaflets, brochures, and magazine articles as gem and jewelry is a high end product and too much of publicity will cheapen the image of the product. Promotional campaigns will consist of events such as jewelry exhibitions where it will be easy access for Macys to reach its customers. (Jewellers, 2009) Zales Jewelry As most of the Americans prefer diamonds when wanting to purchase a gemstone Zales jewelry can also be classified as a competitor to us in the gem and jewelry industry. They have been in the industry and had been trusted since 1924 by making fine quality high class diamond stud jewelry which is mainly watchs, bracelets, necklaces and pendants, rings and engagement jewelry etc. (Jewellers, 2009) The brand name is not so prestigious at Zales but they do deliver fine quality diamond jewelry to its loyal customers and furthermore customers have to pay only for the piece of jewelry and not for the brand name as for the other competitors. All the jewelry is packed and given to customers in unique jewelry boxes with different colours mostly to suit customer preference mostly in pink, blue and black at the Zales jewelry store. Distribution is done all around Los Angeles, California (Burbank Town center, Glendale Galleria, Citadel outlet, West Side Pavilion, Fox Side mall, Santa Anita Fashion Park etc.) so that it will be convenient for customers to go to the nearest store and purchase jewelry according to their choice. The prices of diamond stone stud jewelry will be approximately from the range of $400.00 to $8000.00 and more varying according to the jewelry piece. (Jewellers, 2009) Zales jewelers will also conduct exhibitions which are open for any person to come and purchase jewelry according to their preference and taste and the diamond cut quality they require. The promotions they will conduct will be the giving out of brochures, billboards, web site etc. Market Size Expected Industry Sales USA is one of the largest market for Gem and Jewellery with 4% of the global Gems and Jewellery market. The expected industry sales in the domestic market for the year 2010 would be over US$ 10 billion. Apart from this the export market is expected to have a sales level of US$ 17 billion in the year 2010 which is around14% of the USA exports. USA accounts for about 20% of the world consumption in Gem and Jewellery and also one of the largest countries in the world known for diamond cutting and polishing. (Current Gemstones in United States, 2005-2009) Expected Company Sales In such a large market our expected sales for the planning year would be US$ 2.3 billion covering both the retail and the exports sales. This would be only around 8% of the industry sales. We are not expecting high sales in the planning year itself since itll be of a great challenge to capture a place in such a huge market. Thus, through our jewellery retail outlets we are planning for a sale of US$ 0.8 billion and through gem stone exports a sale of US$ 1.5 billion. Government participation in the market place Procedure for Export of Gems All Gem Exports should be channelled through the Exports Division of the National Gem and Jewellery Authority. ) Colombo Gem Centre Ratnapura or Gem Export Centre, Air Cargo Village, Air Port- Katunayake. The prospective Exporter should obtain a Gem Dealers License to cover the value of the merchandise to be exported. Exporters who wish to export their Gems should bring their goods to the Export Division N.G.J. A., before 3.00 p.m. on all working days 12.00 noon on Saturdays with eight (08) Copies of Commercial Invoices, which are to be used as follows. Export Manager Original Sri Lanka Customs 2nd Copy NGJA Statistics Division 3rd Copy 4th Copy to be used to make relevant payments to NGJA. Statistics Division (Customs)- 5th Copy 6th to 8th Copies are released to the Exporter. They are used to obtain Insurance Cover, for Airmail/Air Freight purposes, G. S. P. Certificate, Carnet Certificate and a copy to be retained by the exporter. Invoice The items will be examined at the Examination table by N.G.J. A. Gemmologist / valour and Customs Gem Appraiser / Gemmologist in the presence of the Exporter or his / her authorized representative. The sealed parcel is kept back with the N.G. J. A. and four copies of the invoice will be handed over to the exporter duly acknowledged by Export Manager; for the receipt of the parcel. Then the exporter is required to obtain insurance coverage for the parcel and pay the Export Service fee on F. O. B. The Exporter should get the Airway Bill from the respective Air Line Office and get a confirmation of the date and Air line which Air freights the Gem Parcel to the destination. On the day of collecting the parcels, Exporter should come to the NGJA, and particulars of the parcel have to be entered in the Releasing Register before 10.00 a.m. Air Mail parcels are released on all working days. The N.G.J. A. will check all the documents pertaining to the Export and release the parcel to Customs through Exporter enabling them to release the parcel to the Air Line (for Air Freight Parcels). After Customs formalities, are completed parcel (Air Mail) will be kept by Customs till it is released to the Post Office at the NGJA., for which the Exporter must bear the cost of air mail and stamp fees. After having the above mentioned approvals exporter can send the gemstone to the exporter country. Part Two Marketing Plan Executive Summary With the clear idea about the company, the market and the products to be exported which are clearly and specifically mentioned in the Marketing Audit, the following will detail the information about the marketing and sales of our company in USA. This Marketing Plan would focus on the promotional aspects, distribution, price determination and also the estimated budget and the income statement for the year 2010. This analysis would give a very clear idea regarding the process and possibilities of having a successful business in USA. It also highlights the vital aspects and how we are planning to market our product in such a competitive market which is totally different from our country Sri Lanka in ways of Culture, Technology, Economy, Politics and many more. This analysis was carried out with the use of the primary data collected from our company and other companies in Sri Lanka who are similarly exporting to USA. The secondary data collection was done through the internet and the relevant books which gave us ample of information regarding the industry and the market in USA. Thus, we were able to complete the report successfully and were able to put forward a detailed Marketing Plan. Marketing Objectives Product adaptation or modification Core component The market for Gemstone is more or less based on demand and rarity. Most people pay more for variety of gems that are esteemed and that are hard to find. It is moreover easy to get attracted to a certain colour gemstone, and finding usually a synthetic or fake jewel that reflects just as the real thing. Real jewellery with the label natural or genuine would show a little bit about the origins and terminology of types of gems. (Import Inspection, 2007) There are certain categories of gems that are allied with certain rock types. A person should be familiar with rocks; so that it will be easier to value with different types of gems that are common or extremely rare. For example, quartz is somewhat easy and frequently easy to find in nature. Though, gems can only be found in specific and limited environments, thus it is far more costly and valued. Packaging component There is a special packaging for Gemstones in order to sell the product in the market. Higher quality packaging material is used to pack the gemstones. For every purchase of a Gem the customers would be provided with authentic leather jewelry boxes layered with the company logo as a personal keepsake. Additionally, a purchase will arrive enclosed in a special glossy black Box, hand tied with a silver satin ribbon for every purchase. There is a Gift for every purchase .The customers will be impressed with the class, quality and distinctive design. Support services component To support the customers is a great pleasure because it will make the customers know the types of precious gem stones among the vast collection. Gem stones are undoubtedly unique gifts from Mother Nature and it is immensely important to preserve the natural quality and substance of the stone while cutting and designing to make the jewellery. It is important to provide high quality gemstone while preserving the genuine colour, shape and texture of the gem to the customers. Most of the Americans prefer gem stones, especially the Blue Sapphires and Rubies because they are world renowned for their great colour and value. Thus, the customers should be given to select the best gem stones when visiting to the store. Internet Forums, 2009) Promotion Mix Advertising Since the largest category in our advertising budget is likely to be the media costs, it makes sense to have a sound plan to manage that investment. The tool we need is a good media plan which helps us with every aspect of advertising. Advertising media refers to various means of advertising vehicles such as billboards, magazines, newspapers, television, and internet by which promotional messages are communicated to the public. The below mentioned advertising objectives would explain the importance of this particular area. Objectives Raise awareness of the company product by 25% a month, within the clearly identified target market. To implement geographic coverage within the California and New York cities. Communicate about the most precious and rarest gems available and the value for money of obtaining those. Build confidence in the organization and achieve an average of 60% increase in the sales. To be informative and encourage further information search for our product. To create a reputation as the market leader in Gems and therefore increase brand recognition loyalty. Media Mix After understanding the various aspects of each media separately and the advantages and the limitations of each, we can conclude that no single media would be able to reach the target population individually. The advertisers need to prepare an extensive media mix in order to accomplish their objective of maximum reach and frequency. Thus our media mix for this particular campaign will be elaborated separately as follows. (Highlights, 2008) TELEVISION ADVERTISEMENT: We chose Television as our media vehicle of broadcasting for the advertisement to be aired out of which especially ABC FOX, since these were considered the most watched TV channels in California and New York. Since most of the people are unaware of the company, we suggest the ads are aired 3 days a week between the time period of 7.00 pm and 10.00 pm du Heart and Soul Gem and Jewellery Analysis Heart and Soul Gem and Jewellery Analysis Executive Summary Heart and Soul Gem and Jewellery is a well established company in Sri Lanka for the past 15 years. We have been catering to this market successfully and we have a proven track record of our achievement throughout past years. As mentioned above our products are Gem and Jewellery, and we market stones as well as designer jewellery to our target market. Our target market is the high end markets that always look for delicate and unique presence of styles in jewellery as well as in stones. We have been the market leader in Sri Lanka for the past five years and have been very successful in holding our position. In order to expand our business internationally we are now in the process of moving into different countries and exporting Gem and Jewellery. On this basis now we are in the progress of exporting Gem and Jewellery to the US market. Not only exporting but also we are planning to open up our retail outlets in the main suburbs which are well known for our types of products which would be California as well as Los Angeles. Thus, the following report will be analysing the US market as well as the feasibility of our products being exported there. The reports analyses various areas including the market analysis, product specifications, pricing, promotions, rules and implications and so on. Introduction Socio-cultural Analysis As early days as well as today market for Gems have a high demand all over the world. Mainly the biggest buyer for Gem stones are United States and European countries. People who are highly rich and moderate income earners coming from Royal Families, Celebrities from Hollywood to Bollywood wear these precious stones for their ultimate satisfaction needs. In USA most ladies wear these expensive stones such as Pearls, Rubies, and Sapphires for uniqueness and for the charming effect that built through these precious stones. Most men and women wear this stones to show there prestige as well as to enhance their public image and to show their wealthiest and the social class. As the social impact of having a Gemstone is remarkable experience and also mentioned as Good luck. A person who receives a wedding ring or the wedding necklace embedded with Diamond stones, on the wedding day she will be the luckiest lady in the whole world. Also another example a mother who receives a birthstone for her little one will be a memorable gift for all mothers of all ages. According to US culture women who are rich and fashionable, they normally dont miss to wear these accessories. Most of the elegant women who are capable of having several kinds of gemstones have the advantage of using variety of stones depending on the occasion. As an example diamonds gives a classy look and posh image for evening gatherings. And Rubies are very precious that gives a charming effect on women. Economic Analysis Gems Jewellery industry is one of the fastest growing markets in the world. Mainly USA is the largest buyer for gems and jewellery. The trends and challenges can influence the gems and jewellery market is in USA. There was a less demand for platinum jewellery in last few years in USA. One of the pluses accruing for the falling U.S. Dollar is the consequent depreciation which results. In this way, the products made in US will become more attractive in the international market. In the same way our gem export will be facing the Dollar shortage. This challenge will have to be circumventing by other ways. Firstly, it is wise to open a Sri Lanka branch in US because it can serve several purposes. Its can supply wholesale or retail or do the advertising of our local product. Sri Lanka branch can be sensitive to the customs, restrictions or variation keep our country in form. Our Sri Lankan Branch in Los Angeles can do so much to outdo the glittering synthetics for the following reasons. Also a future purchases in US on gemstone will be at a higher price. It is true that the entire ruff for the gem stone come to US from outside US has only a few exceptions. The general trend is that foreign stone have a general rising price trend that is keeping pace with the growing, fashions demand of US. The Product Evaluate product as an innovation as it is perceived by the intended market Relative Advantage Most importantly, the consumer must consider the product should have benefits that are superior to other options (Solomon, 2008, p. 653).Sri Lanka is well known as the island of gems, because the brilliant range of gems found in its soil, namely cats eye, spinel, blue, white, star and fancy sapphires, garnet, topaz, moonstones, zircon, , and chrysoberyl. The stones are mining in larger scale in Ratnapura and Elahara areas. Gem cutting ensures maximum yield and the best quality as well as its brings the maximum beauty, rarity, durability, and value of the stones. Compatibility The innovation must be consistent with current needs, values, beliefs, and behaviours. (Solomon, 2008, p. 652).U.S.A people love jewellery and they appreciate it when their jewellery is fashionable. They have different perception towards different stones. Mostly diamond stone is more popular in USA. The Market Describe the market(s) in which the product is to be sold Geographical region(s) Los Angeles is one of the renowned cities of United States of America. The city measures 71km longitudinally and 47km latitudinal. The perimeter of the city is 550km. (The Mineral and Gemstone Kingdom, 2010) It is the only major city in the United Statesseparated by a mountain range. Los Angeles in the United States is a most renowned place for Gem Exhibition. The gem collection in Los Angeles is a very prominent place because it has history along several years. The Gem collection has a world-wide in range and boasts particular strengths in different types from California and other such states. (The Mineral and Gemstone Kingdom, 2010) The collections are being actively improved principally through purchases with customer preferences. Forms of transportation and communication available in that region The Los Angeles in the United States operate a well form of transportation system for bus lines, as well as subway and light rail lines across Los Angeles City, with a combined daily ridership of 1.7 million. The majority of this (1.4 million) is taken up by the citys bus system, the second busiest city in the country. The subway and light rail combined average the remaining roughly 319,000 boarding per weekday. (Gem Fashion, 2010) Around 12% of Los Angeles commuters ride some form of public transportation, which places Los Angeles fourth among the 10 largest cities in the U.S. for the share of person along the ride using public means of transport. The citys subway system is the ninth busiest in the United States and its light rail system is the countrys third busiest. The city also has a commuter rail system Metro link in the central which links Los Angeles to all neighboring counties as well as many suburbs. Consumer buying habits Product-use patterns The passion with possessing gems is quite universal. Gems haveamusedand attracted for thousands of years. This also has been the gifts and sums of kings and queens and other such rulers. Most vital gems are the most demanding gifts to give or receive. Gems represent as a symbol of devotion and are the powerful approach of saying evermore to a loved one. Due to the hardiness of gems, they can be passed from one generation to another. A gem collecting is quite interesting; unlike purchasing a stockpile or a bond, trading with gems are enjoyable investments to accumulate. (Where are Gemstones found?, 2009) Although gems do not endow with income in the classical pattern, they provide an intuitive incomeexceptional in the collector market. Gems are uncommon, they are limited and findings have become exceedingly rare. Most precious stones are very old and the finest gems are long gone. Most extensive colour gemstone is accomplished withprehistorichand tools, a process by which invention cannot be accelerated to meet demand. (Gem Fashion, 2010) The best way to buy gemstones is to collect when the marketplaces are slowdown and sell when the markets are hot. Gemstones may represent an ideal store-of-value if inflation accelerates.Gemstones are the most determined form of wealth known to man. Gems are extremely convenient; and simply could be obscured and stored. Gems are concealed, convenient, non-detectable asset, and they are tremendous valuable wealth.Gems are anonymous and private; it is easy to store the gems secretly in a bank vault or other such secure place. Product feature preferences Ruby Ruby is a legendary gem because it has a fiery red colour. In close proximity to its colour, it is a most attractive gem due to its solidity, sturdiness, lustre, and rarity. Most of the transparent rubies of large sizes are even rarer than diamonds. The transparent flawless ruby in terms of value is most expensive compared to the other Gems. . (The Mineral and Gemstone Kingdom, 2010) Rubies should be Transparent in order to get an expensive value. Diamond Diamond is the mostvaluable Stone. It is well-known for its amazing lustre, hardness and beauty. It is the most valuable gems in the type of gemstone. The most fortunate shape diamond is one that is colourless with a sapphire shade or one, which sprays blue and scarlet rays with no black dots.Diamonds are the solid substance on terrain. (The Mineral and Gemstone Kingdom, 2010) They are more brilliant than any other natural gem. Their sparkling fire, durability, and rarity make them the most prized of gems. Diamonds are the mostglistening of true gems. They have a brilliant lustre, and alsoshow signs of dazzling colour flashes known as fire. Blue Sapphire Blue is the foremost colour of the sapphire. Blue is also the favourite colour, for certain people, men and women alike. The colour, strongly relates to the sapphire as it is, with thoughts of compassion and accord, friendship and loyalty: feelings which belong to individuality that show their appeal in the long term. Thus the azure of the sapphire has become a colour which fits as stable and reliable. (The Mineral and Gemstone Kingdom, 2010) That is one of the reasons that women prefer in many country wish for a sapphire ring on their engagement. The sapphire represents loyalty, but in the similar time it gives expression to peoples love and desire. Emerald Emeralds are excellent gemstones. In top quality, fine emeralds are still more precious than diamonds. These encompass the most beautiful, most intense and most beaming green that can probably be imagined as emerald green. The name emeralds come from Greek. Innumerable far-fetched stories have fledged up around this splendidgem. The green of the emerald is the colour of being and of the springtime, which comes round again and again. But it has also, for centuries, been the colour of beauty and of constant love. In olden days in Rome, green was the colour of Venus, the goddess of beauty and adore. And in the present day, this colour standstill a special site in many cultures and religions. Green, for example, is the divine colour of Islam. Many of the states of the Arab leagues have green in their streamer as a representation of the unity of their reliance. (The Mineral and Gemstone Kingdom, 2010) However this colour has a high status in the Catholic Church too, where green is regarde d as the most natural and the most elemental of therelated colours. There are many more stones which are highly demandable in USA, among which the above are the most vital and well known stones. Shopping habits These are the products that could be purchase to suit your need at any cost. The result array covers every price points, from low to high end. The designs are available at customer preference. Often buyers rely on the expertise of the sellers to pick out the latest patterns available in their stores. Buyers can purchase any expensive product when it comes for occasional seasons. Some buyers buy for their personal and private collections. Most of the Americans prefer expensive stones because they prefer Gems as an asset because investing is worthwhile because they last longer and keeping it would have a very huge demand if the stone is really valuable. (Solomon, 2008) The customers could ask for their own preferences if they do not want to buy the design that is available in the market for higher price. Distribution of the product Retail Outlets The distribution methods which we are going to carry on will consist of retail outlets as well as the use of agencies as the middlemen in the process. As mentioned before we are planning to open our company Palmna Gem and Jewellers in America, in Los Angeles and California which are the highly potential places to market Gem and Jewellery. Thus, well be having typical retail outlets in these two places. For now we are planning to operate one retail outlet in Los Angeles and one in California. (Where are Gemstones found?, 2009) The retail outlet in Los Angeles will be situated in down town which is actually the hub for all gemstones and jewellery outlets. Famous gemstones history lies in Los Angeles such as American Golden Topaz, Bismarck Sapphire Necklace, etc. (History of Famous Gemstones, 2000) Even though the competitors are nearby which might be a challenge for us to market our products, having outlets near them will automatically create the possibility of driving the target market to our outlets since they will anyway come to downtown of Los Angeles for the purchase of Gems and Jewellery. The spots marked in red in the map shows the competitors outlets in Downtown. The next outlet will be in California, which is the second major place which has a very high potential market for Gems and Jewellery. This outlet will be located in San Diego in California. This part of California is well known for tourists attraction. Not only a place filled with tourists but it is also a place where you can find most of the rich and the wealthy people living who is our potential target market. (Gemstones found in California, 1995-2009) Thus, the choice of this place is basically to attract the tourists who visit San Diego and also the rich business men in California. Middlemen involved in sales Since our company is having outlets only in Los Angeles and California, in order to distribute our products to potential customers in other regions of USA, we are planning to have agencies involved in it. The main reason of having these agencies would be to handle operations in other parts of USA. Gems and jewelleries are too risky to be outsourced to external agencies. Thus, we will be having our own internal agencies who will be working in different regions all over USA. They will be part of our employees and will be paid fixed fees on every transaction. Any additional payments will be on the basis of the number of sales they make. These agencies will be in regions such as, Tennessee, Arizona, Oregon, Idaho, Montana, Arkansas and Nevada. (Current Gemstones in United States, 2005-2009) These are potential places which have gem markets and also gem mines. These agencies will not only be responsible for the distributions in the relevant regions but also will act as Competitor Intelligence (CI) through which our company will keep in track of the competitors acts. Advertising and Promotion Advertising Media In order to promote our gem and jewelleries successfully in the US market, we have planned of various promotional aspects which would enable us to reach the target markets successfully. On that basis, when it comes to advertising in media the following would be our marketing strategies. Pricing Strategy Customary Mark-ups We are in the aim of taking our gem and jewelleries world by storm in the future. We do not have the same level of price mark ups for all our products. But, we do give the guarantee that the stones and jewellery we are selling genuine stones sourced and obtained by our company under the laws and regulations of USA. The reason why we do not have fixed mark-ups for our products is that the gems are exported from Sri Lanka which are truly genuine and are priceless. According to the customer and the value of different stones we keep a mark-up. But normally as all other retailers, the mark-up would be 300% or more. (Internet Forums, 2009) Considering the above factors, we cannot exactly decide the prices of the gemstones yet the values of the stones can be revealed. Approximately the values of the gemstones would be as follows In the above table ND stands for the value not disclosed because it would reveal proprietary information of small number of producers, included in totals. Available Discounts The discounts would vary from stone to stone and from purchase to purchase. Especially bulk purchases by consumers provide them with higher discounts than usual. Yet, the discounts would normally be a minimum of 5% to a maximum of 50% (The most widel traded Gemstones, 2009). Our company discounts will normally range as follows. Compare and contrast your product and the competitions products Direct Competitors When exporting gemstones to USA we are bound to meet many competitors in the market, therefore we need to make sure that the gems and jewelry are up to high standard and with great quality to survive in the industry. The main three direct competitors are, Tiffany co Macys jewelry Zales jewelry Tiffany co. Tiffany co. is known for great jewelry and for good quality for more than 150 years where the diamonds found at tiffanys stores are difficult to be found in other stores unless special orders for that type of quality is made. (Jewellers, 2009) They have many types of diamond jewelry starting form rings, bracelets, earrings, necklaces and pendants, and also engagement jewelry etc. packaging is done in a variety of ways but tiffanys is mainly famous for the blue box and the white bow which also has a hidden meaning of quality jewelry. Tiffanys also provide a full life time warranty where as if the diamond is not up to standard or as promised in the certificate they accept the jewelry back and provides with a refund of the full purchase price or a replacement with a diamond that meets each of the characteristics warranted. When a stone is cut for brilliance it may also loose size, and as known for brilliance is our measure tiffanys diamonds are cut for beauty not for size. The price range will vary from $1,000.00 to $ 50,000.00 for all the diamond stud jewelry, (Jewellers, 2009)However when purchasing a tiffany diamond the customer gets a brand name which is easily identifiable, Therefore customers mainly pay for the name of the brand not just for the product. Tiffanys promotional strategies are through websites which includes all the details of whats new in store and the respective prices and the outlets available in each city. Brochures, leaflets and billboards and jewelry exhibitions are also part of their promotional campaign to make the customer s more knowledgeable about the fine quality diamonds and jewelry available in store. (Jewellers, 2009) Macys Jewelry Macys has gained its brand equity throughout the years and will be a major competitor to us in the market as they are similar and consist of many gemstones with jewelry, gemstones such as diamond, ruby, sapphire, semi precious gemstones, turquoise, diamonds, cubic zirconium etc. it is known for quality and supplies a variety of jewelry to its customers primarily rings, bracelets, watches, mens jewelry, fashion jewelry, necklaces and pendants etc. The jewelry boxes are packed in many ways with different colours to suit the taste of the customer and different shapes. The price range will vary from $500.00 to $10000.00 based on the customers preference and the gem and jewelry type. (Jewellers, 2009) Like any famous brand mostly the price will be determined according to the brand as mostly the customers will have to pay a higher amount for the brand name. Macys uses different types of advertising and promotional methods to create awareness of whats new in stores and to gain customer loyalty. The promotional strategies are mainly promotional campaigns, billboards, leaflets, brochures, and magazine articles as gem and jewelry is a high end product and too much of publicity will cheapen the image of the product. Promotional campaigns will consist of events such as jewelry exhibitions where it will be easy access for Macys to reach its customers. (Jewellers, 2009) Zales Jewelry As most of the Americans prefer diamonds when wanting to purchase a gemstone Zales jewelry can also be classified as a competitor to us in the gem and jewelry industry. They have been in the industry and had been trusted since 1924 by making fine quality high class diamond stud jewelry which is mainly watchs, bracelets, necklaces and pendants, rings and engagement jewelry etc. (Jewellers, 2009) The brand name is not so prestigious at Zales but they do deliver fine quality diamond jewelry to its loyal customers and furthermore customers have to pay only for the piece of jewelry and not for the brand name as for the other competitors. All the jewelry is packed and given to customers in unique jewelry boxes with different colours mostly to suit customer preference mostly in pink, blue and black at the Zales jewelry store. Distribution is done all around Los Angeles, California (Burbank Town center, Glendale Galleria, Citadel outlet, West Side Pavilion, Fox Side mall, Santa Anita Fashion Park etc.) so that it will be convenient for customers to go to the nearest store and purchase jewelry according to their choice. The prices of diamond stone stud jewelry will be approximately from the range of $400.00 to $8000.00 and more varying according to the jewelry piece. (Jewellers, 2009) Zales jewelers will also conduct exhibitions which are open for any person to come and purchase jewelry according to their preference and taste and the diamond cut quality they require. The promotions they will conduct will be the giving out of brochures, billboards, web site etc. Market Size Expected Industry Sales USA is one of the largest market for Gem and Jewellery with 4% of the global Gems and Jewellery market. The expected industry sales in the domestic market for the year 2010 would be over US$ 10 billion. Apart from this the export market is expected to have a sales level of US$ 17 billion in the year 2010 which is around14% of the USA exports. USA accounts for about 20% of the world consumption in Gem and Jewellery and also one of the largest countries in the world known for diamond cutting and polishing. (Current Gemstones in United States, 2005-2009) Expected Company Sales In such a large market our expected sales for the planning year would be US$ 2.3 billion covering both the retail and the exports sales. This would be only around 8% of the industry sales. We are not expecting high sales in the planning year itself since itll be of a great challenge to capture a place in such a huge market. Thus, through our jewellery retail outlets we are planning for a sale of US$ 0.8 billion and through gem stone exports a sale of US$ 1.5 billion. Government participation in the market place Procedure for Export of Gems All Gem Exports should be channelled through the Exports Division of the National Gem and Jewellery Authority. ) Colombo Gem Centre Ratnapura or Gem Export Centre, Air Cargo Village, Air Port- Katunayake. The prospective Exporter should obtain a Gem Dealers License to cover the value of the merchandise to be exported. Exporters who wish to export their Gems should bring their goods to the Export Division N.G.J. A., before 3.00 p.m. on all working days 12.00 noon on Saturdays with eight (08) Copies of Commercial Invoices, which are to be used as follows. Export Manager Original Sri Lanka Customs 2nd Copy NGJA Statistics Division 3rd Copy 4th Copy to be used to make relevant payments to NGJA. Statistics Division (Customs)- 5th Copy 6th to 8th Copies are released to the Exporter. They are used to obtain Insurance Cover, for Airmail/Air Freight purposes, G. S. P. Certificate, Carnet Certificate and a copy to be retained by the exporter. Invoice The items will be examined at the Examination table by N.G.J. A. Gemmologist / valour and Customs Gem Appraiser / Gemmologist in the presence of the Exporter or his / her authorized representative. The sealed parcel is kept back with the N.G. J. A. and four copies of the invoice will be handed over to the exporter duly acknowledged by Export Manager; for the receipt of the parcel. Then the exporter is required to obtain insurance coverage for the parcel and pay the Export Service fee on F. O. B. The Exporter should get the Airway Bill from the respective Air Line Office and get a confirmation of the date and Air line which Air freights the Gem Parcel to the destination. On the day of collecting the parcels, Exporter should come to the NGJA, and particulars of the parcel have to be entered in the Releasing Register before 10.00 a.m. Air Mail parcels are released on all working days. The N.G.J. A. will check all the documents pertaining to the Export and release the parcel to Customs through Exporter enabling them to release the parcel to the Air Line (for Air Freight Parcels). After Customs formalities, are completed parcel (Air Mail) will be kept by Customs till it is released to the Post Office at the NGJA., for which the Exporter must bear the cost of air mail and stamp fees. After having the above mentioned approvals exporter can send the gemstone to the exporter country. Part Two Marketing Plan Executive Summary With the clear idea about the company, the market and the products to be exported which are clearly and specifically mentioned in the Marketing Audit, the following will detail the information about the marketing and sales of our company in USA. This Marketing Plan would focus on the promotional aspects, distribution, price determination and also the estimated budget and the income statement for the year 2010. This analysis would give a very clear idea regarding the process and possibilities of having a successful business in USA. It also highlights the vital aspects and how we are planning to market our product in such a competitive market which is totally different from our country Sri Lanka in ways of Culture, Technology, Economy, Politics and many more. This analysis was carried out with the use of the primary data collected from our company and other companies in Sri Lanka who are similarly exporting to USA. The secondary data collection was done through the internet and the relevant books which gave us ample of information regarding the industry and the market in USA. Thus, we were able to complete the report successfully and were able to put forward a detailed Marketing Plan. Marketing Objectives Product adaptation or modification Core component The market for Gemstone is more or less based on demand and rarity. Most people pay more for variety of gems that are esteemed and that are hard to find. It is moreover easy to get attracted to a certain colour gemstone, and finding usually a synthetic or fake jewel that reflects just as the real thing. Real jewellery with the label natural or genuine would show a little bit about the origins and terminology of types of gems. (Import Inspection, 2007) There are certain categories of gems that are allied with certain rock types. A person should be familiar with rocks; so that it will be easier to value with different types of gems that are common or extremely rare. For example, quartz is somewhat easy and frequently easy to find in nature. Though, gems can only be found in specific and limited environments, thus it is far more costly and valued. Packaging component There is a special packaging for Gemstones in order to sell the product in the market. Higher quality packaging material is used to pack the gemstones. For every purchase of a Gem the customers would be provided with authentic leather jewelry boxes layered with the company logo as a personal keepsake. Additionally, a purchase will arrive enclosed in a special glossy black Box, hand tied with a silver satin ribbon for every purchase. There is a Gift for every purchase .The customers will be impressed with the class, quality and distinctive design. Support services component To support the customers is a great pleasure because it will make the customers know the types of precious gem stones among the vast collection. Gem stones are undoubtedly unique gifts from Mother Nature and it is immensely important to preserve the natural quality and substance of the stone while cutting and designing to make the jewellery. It is important to provide high quality gemstone while preserving the genuine colour, shape and texture of the gem to the customers. Most of the Americans prefer gem stones, especially the Blue Sapphires and Rubies because they are world renowned for their great colour and value. Thus, the customers should be given to select the best gem stones when visiting to the store. Internet Forums, 2009) Promotion Mix Advertising Since the largest category in our advertising budget is likely to be the media costs, it makes sense to have a sound plan to manage that investment. The tool we need is a good media plan which helps us with every aspect of advertising. Advertising media refers to various means of advertising vehicles such as billboards, magazines, newspapers, television, and internet by which promotional messages are communicated to the public. The below mentioned advertising objectives would explain the importance of this particular area. Objectives Raise awareness of the company product by 25% a month, within the clearly identified target market. To implement geographic coverage within the California and New York cities. Communicate about the most precious and rarest gems available and the value for money of obtaining those. Build confidence in the organization and achieve an average of 60% increase in the sales. To be informative and encourage further information search for our product. To create a reputation as the market leader in Gems and therefore increase brand recognition loyalty. Media Mix After understanding the various aspects of each media separately and the advantages and the limitations of each, we can conclude that no single media would be able to reach the target population individually. The advertisers need to prepare an extensive media mix in order to accomplish their objective of maximum reach and frequency. Thus our media mix for this particular campaign will be elaborated separately as follows. (Highlights, 2008) TELEVISION ADVERTISEMENT: We chose Television as our media vehicle of broadcasting for the advertisement to be aired out of which especially ABC FOX, since these were considered the most watched TV channels in California and New York. Since most of the people are unaware of the company, we suggest the ads are aired 3 days a week between the time period of 7.00 pm and 10.00 pm du

Statement of Educational Goals And Philosophy Essay -- My Philosophy o

Statement of Educational Goals And Philosophy The nature of students is that of an instinctive ability to learn. Students of ages and all grade levels reflect their surroundings and respond according to their interpretation. Naturally it is not only the influence of a classroom that shapes a student but many outside factors that determine students’ goals and abilities; for example, healthy encouragement from parents. Students may find a natural ability to perform in one area of education and with help may fine tune their ability to better their understanding of other areas. Students have a better understanding of education when it is relevant to their needs and everyday life. The nature of knowledge deals with two aspects: that of relative and absolute. From a relative perspective a student’s knowledge is determined by their perception of what surrounds them. Knowledge of any kind has the ability to inspire but if a student does not perceive that knowledge as worthy it may not become part of their educational formation. For instance, a student in art class may perceive different works of a good or bad based on their emotion reaction. On the other hand, the absolute knowledge of how a work of art is created may incorporate specific mathematics and color formulations that are not interpreted by emotion. The combining of relative and absolute knowledge is the result of having a dream and the knowledge to make it come true. Overall, the purpose of public education is to provide knowledge in a manner that all of society may communicate and function on a common level with the intent of raising the standards of future societies. With this purpose in mind, it is the goal to mold... ...nd emotional needs of students, incorporating as much as possible the various other academic subjects. My Education 305 class along with the observation that I completed has helped to bring the reality of students and the relationship of teacher-to-student into focus. Various strategies to maintain discipline within the classroom have been very helpful and given me a better knowledge of age appropriate rewards and punishments. It has also presented to me the most difficult task: motivation. It is not only the way that I see art but to see art through my students eyes and to develop their skill or lack of into something that they at least can appreciate. A teacher is not a magician but a teacher can use many tricks to keep students focused and motivated. Beginning with the first day until the last day it is my goal that every student learns something each day.

The Religious Symbolism and Architecture of Angkor Wat and Borobudur

Built by the Khmers between 802 and 1220 AD, the ancient temples of Angkor Wat exist as the remaining relics of a historically and religiously rich city. While many other historical and religious structures in Cambodia have disappeared due in part from being constructed out of vulnerable materials like wood, Angkor Wat still remains as a symbol of the divinity of its former kings, as well as for the palace itself. Likewise, Indonesia’s Borodubur temples exist as the single remaining structures of the city.The temples of Angkor Wat and Borodubur hold several similarities within architecture and symbolism, both being heavily based on religious belief. However, different features within both structures, architecturally and symbolically, distinguish and provide insight into the individual cultures. Significance of Hinduism, Astronomy, and Cosmology In Angkor Wat Architecture With Hinduism serving as the prevailing religion of Cambodia, the temples of Angkor Wat serve as a visual b ridge between the terrestrial plane and the spiritual one.The temples of Ankgor Wat uses architectural features in order represent various ideas of Hindu Cosmology; â€Å"The walls, moats, central sanctuary, entrances, pyramidal temples and bridges with naga balustrades, and monuments such as the Neak Pean, or Bayon,† all contribute to the re-creation of the heavenly world on Earth. By re-creating this, Earth and the heavenly world are entwined; creating a bond between the two worlds that allows humanity to flourish. In constructing Angkor Wat to represent religious beliefs, the Khmer people literally built heaven on Earth.By creating a tangible representation of what is believed to have happened in the past, the past becomes more real and more concrete to viewers and believers alike. In order to honor the Hindu God Vishnu, Suryavaram II built Angkor Wat during the early years of the 12th century, around 1150 B. C. Structurally, the central building of Angkor Wat is serves as a re-creation of Mount Meru, the mountain that the center of the Jambudvipa within Hindu cosmology as well as being considered the axis of the Earth by the Hindu religion.The central mammoth of a tower represents Mount Meru, and uniquely faces west instead of east towards the sunrise, as all other temples do. Several theories explain why the temple faces west; the first theory being that the west is associated with Vishnu. In facing the temple west, the temple continues to serve as a means of honoring Vishnu. The second theory states that King Suryavarman intended Angkor Wat to serve as his funerary temple while a the third theory explains that the alignment of the central tower with the sun adds another dimension to the divinity of the temple.Ankgor Wat’s architecture does not only exhibit its religious roots, but also displays the importance of astronomy and cosmology. It â€Å"contains calendrical, historical, and mythological data encoded into its measurements. † Because solar movement regulates the position of the bas-reliefs, the architecture exhibits the importance of the sun to the Cambodians. The Cambodians built the structure of Angkor Wat to align directly with the sun during the spring equinox, â€Å"where the sun can be seen rising over the central tower. Although no concurrent reason exists as to why the sun is so important to the Cambodians, what can be said is that the sun was so significant to the Cambodians, that they not only based their calendar on the solar and lunar cycles, but they constructed their King’s palace, a place of great importance that connects the heavens with Earth, to align with the sun. The five central towers of Ankgor Wat that stand 77 meters tall hold religious significance as well. These five inter-nested rectangular towers represent five peaks of the mountain Meru.Also, the moat surrounding the central temple that measures 190 meters wide symbolizes the cosmic ocean that existed before the dawn of creation, and the enclosing wall represents the rock encircling the universe. Creating a replication of â€Å"Mount Meru, enclosing walls as the wall of rock, and the moat filled with water as the ocean† serves as the essential architectures for the Cambodians to re-create and symbolize their Hindu religious beliefs. Decorative elements through out the towers and galleries present their own characteristics and fulfill specific needs within the temple.The towers are formed into the shape of the ever-popular lotus buds, and the galleries are used to expand the many passageways of the temple. Also, the axial galleries within the temple are used to connect several enclosures. Characteristic decorative components of Angkor Wat include narrative and historical bas-reliefs, pediments, and devatas. The bas-reliefs located in the gallery of Angkor Wat holds a special signification for Angkor Wat. The gallery displays heaven and the underworld in which garudas and lions are holding the celestial palaces.These gerudas indicate that the palaces were floating in heaven, comparing Angkor Wat to the palaces of the Gods. This display furthers the idea that Angkor Wat acts as a liason between the world of Heaven and Earth. Because the palace physically remains on earth but spiritually resides within heaven, the palace acts as communal place for believers to gather. The bas-reliefs and pictures did not only serve to decorate the palaces, or depict stories of the past. They hold the important task of transforming the palace into a â€Å"celestial dwelling† or heavenly place.Further evidence to support this notion is the fact that many scenes are hidden to the point where they cannot even be seen by the naked eye. This highlights the spirituality of the place, that spirituality is not necessarily tangible or seen. In hiding the bas-reliefs, or making them subtler in the overall construction of the temple, furthers the idea that the palace is not meant to be just a place of beauty, but also a place of divinity. Candi Borobudur Layout Unlike Angkor Wat, Buddhism more heavily influences Borobudur.Built in Indonesia in the 9th century as a shrine to Buddha as well as a pilgrimage site for believers, Borobudur consists of six square platforms topped with four circular platforms. Nearly 2. 700 relief panel and 500 statues of Buddha decorate the temple. Additionally, 72 Buddha statues surround the center of the top platform of the monument. As a pilgrimage site, Pilgrims climb from the bottom of the monument, ascending to the top. While on their voyages, they are said to pass two three levels of Buddhist cosmology, or three stages of Buddhist enlightenment: the Kamadhatu, Ruppadhatu, and Arupadhatu.These levels represent the world of desire, the world of forms and the world of formlessness. Borobudur differs from Angkor Wat in that is constructed as a single, large stupa, with no inner space. It is the single remaining temple of its kind in Java, and is more than likely intended as a shrine to Buddha, instead of temple or house of worship. Typical Buddhist temples were built with rooms, intended to possess icons; Borobudur does not have the same amount of space or rooms to properly house icons, suggesting that the purpose of Borobudur differs from the other temples of Java.Various theories exist to explain the purpose behind Burobudur and architecture. It has been said that Borobudur represents Mt. Meru, that it contains three levels of Buddhist enlightenment, that the â€Å"round upper terraces were meant to form the base for an enormous stone stupa which contained a precious relic of Gautama Buddha,† or that Borobudur was simply a stupa or for initiation rights. Religious Symbolism in Borobudur Architecture Similarly to the uniqueness of Angkor Wat facing the west, Borobudur is unique as well, for it was constructed on a bedrock hill, between two volcanoes, instead of on a flat surface like other temples.Similarly t o the Khmer temple, Borobudur also displays several variations of religious significance throughout the architecture. The lotus is prevalent in the architectural and decorative aspects of the shrine. The architecture of Borobudur is similar the appearance of a lotus and the Buddha statues within Borobudur symbolize the Lotus Sutra, which is found in several Mahayana Buddhism texts. Additionally, the four circular platforms located on the top of Borobudur are also considered to embody the leaf of a lotus.The foundation of Borobudur measures approximately 118 meters on each side, in the form of a square. Of the ten platforms that make up the structure six are square and the remaining four are circular. The highest platform exhibits seventy-two small bell shaped and decoratively pierced stupas. Statues of Buddha reside within these pierced stupas. When Borobudur is viewed from above, the monument resembles the appearance of a tantric Buddhist mandala, furthering the representation of t he Buddhist cosmology.The division of Borobudur into three parts, the base, body, and top, symbolizing the three stages of what Buddhist cosmology considers the â€Å"ultimate goal. † The base represents the Kamadhatu, the five square platforms the make up the body represent Rupadhatu, and the three circular platforms that compose the top represent Arupadhatu . Similarly, the paths that guide pilgrims to the â€Å"ultimate goal† were designed through sacred Buddhist knowledge, based on Buddhist cosmology. Comparable to Ankgor Wat, Borobudur possessed exact measurements that possibly indicate calendrical, astronomical and cosmological themes.The exact ratio formula 4:6:9 has also been discovered in the Pawon and Mendhut, two other neighboring Buddhist temples. The monument further represents cosmology because it can be concluded that the 360 squares that surround the central square of the monument symbolize the 36o degrees of the â€Å"celestial circle that surrounds t he Earth. † However, details of the Buddhist system details vary from those of Hinduism origins, although the Buddhist system’s temples also focus on the idea of a central mountain that represents Meru.

Anaximenes and the Milesian School

Anaximenes and the Milesian School Anaximenes (d. c. 528 B.C.) was a Pre-Socratic philosopher, who together with Anaximander and Thales, was a member of what we call the Milesian School because all three were from Miletus and may have studied with one another. Anaximenes may have been a disciple of Anaximander. Although there is some controversy, Anaximenes is thought to be the one to have first developed the theory of change. The Underlying Substance of the Universe Where Anaximander believed the universe was composed of an indefinite substance he called apeiron, Anaximenes believed the underlying substance of the universe was the Greek for what we translate as air because air is neutral but can take on various properties, especially condensation and rarefaction. This is a more specific substance that Anaximanders. In his Commentary on Aristotles Physics, the medieval Neoplatonist Simplicius repeats what Theophrastus (the successor of Aristotles school of philosophy) wrote about the Milesian school. This includes the ideas that that, according to Anaximenes, when air becomes finer, it becomes fire, when it is condensed, it becomes first wind, then cloud, then water, then earth, then stone. According to the same source, Anaximenes also said that change came from motion, which is eternal. In his Metaphysics, Aristotle links another Milesian, Diogenes of Apollonia, and Anaximenes in that both consider air more primary than water. Sources of the Pre-Socratics We have first-hand material of the pre-Socratics only from the end of the sixth century/start of the fifth B.C. Even then, the material is spotty. So our knowledge of the Pre-Socratic philosophers comes from fragments of their works included in the writing of others. The Presocratic Philosophers: A Critical History with a Selection of Texts, by G.S. Kirk and J.E. Raven provides these fragments in English. Diogenes Laertius provides biographies of the Pre-Socratic philosophers: Loeb Classical Library. For more on the transmission of texts, see The Manuscript Tradition of Simplicius Commentary on Aristotles Physics i-iv, by A. H. Coxon; The Classical Quarterly, New Series, Vol. 18, No. 1 (May 1968), pp. 70-75. Anaximenes is on the list of Most Important People to Know in Ancient History. Examples: Here are the relevant passages on Anaximenes from Aristotles Metaphysics Book I (983b and 984a): Most of the earliest philosophers conceived only of material principles as underlying all things. That of which all things consist, from which they first come and into which on their destruction they are ultimately resolved, of which the essence persists although modified by its affections-this, they say, is an element and principle of existing things. Hence they believe that nothing is either generated or destroyed, since this kind of primary entity always persists....In the same way nothing else is generated or destroyed; for there is some one entity (or more than one) which always persists and from which all other things are generated. All are not agreed, however, as to the number and character of these principles. Thales, the founder of this school of philosophy, says the permanent entity is water....Anaximenes and Diogenes held that air is prior to water, and is of all corporeal elements most truly the first principle. Sources The Stanford Encyclopedia of Philosophy, Edward N. Zalta (ed.). Readings in Ancient Greek Philosophy: From Thales to Aristotle, by S. Marc Cohen, Patricia Curd, C. D. C. Reeve Theophrastus on the Presocratic Causes, by John B. McDiarmid Harvard Studies in Classical Philology, Vol. 61 (1953), pp. 85-156. A New Look at Anaximenes, by Daniel W. Graham; History of Philosophy Quarterly, Vol. 20, No. 1 (Jan. 2003), pp. 1-20.

The Sound And The Fury

The Sound And The Fury In the book the Sound and the Fury, the author, William faulkner uses his lack of femine presence in his earlier life. For example, he grew up with three older brothers and no sisters, and when he got married, his first child, whom he named Alabama, was born premature and died very soon after birth. Heartbroken, Faulkner turned to his writing and poured all of his anguish into his novel the Sound and the Fury, which was later hailed as the greatest novel he had ever written. All of his love was poured into one Character. That character was named Caddy Compson. And although Caddy she turned out to be a bad person, had an illigitimate child, and was married and divorced several times, Faulkner would not allow the reader to hate her. Always, Faulkner would place in the reader's heart, a tenderness and love that no other character would give to you.The sound and the fury

Apostle Creed Essay Example | Topics and Well Written Essays - 1250 words

Apostle Creed - Essay Example This essay shall list the doctrines contained in the Apostles' Creed, following from which it will discuss both Christology and Soteriology. The determination of the doctrines contained within the Apostles' Creed is dependant upon the prior identification of the Articles contained within it. These articles, totaling twelve, are clearly enumerated prior to each declaration of belief, faith, expressed in the creed: 1. I believe in God the Father Almighty, Maker of heaven and earth. 2. And in Jesus Christ His only Son our Lord, 3. Who was conceived by the Holy Ghost, born of the Virgin Mary, 4. Suffered under Pontius Pilate, was crucified, dead, and buried, 5. He descended into hell; the third day He rose again from the dead, 6. He ascended into heaven, and sitteth on the right hand of God the Father Almighty; 7. From thence He shall come to judge the quick and the dead. 8. I believe in the Holy Ghost, 9. The Holy Catholic Church; the Communion of saints; 10. The Forgiveness of sins; 11. The Resurrection of the body, 12. And the Life Everlasting. As directly derived from the above quoted articles of the Apostles' Creed, are the Christian doctrines of Theology, Cosmology, Pneumatology Part I, Soteriology Part I, Soteriology Part II, Christ's Physical Resurrection, Eschtatology Part I, the Sovereignty of God, Pneumatology Part I, Ecclesiastology Part I and Ecclesiastology Part I. The ordering of these twelve doctrines corresponds with the ordering of the twelve articles. Christology, of course, is a definitive outcome of the Creed but its complexity is such that it cannot be related to any one single article. As a theological doctrine or area of study within Christianity, Christology is both complex and uniquely important. Concerned with the nature of Jesus, the Christ, Christology is intimately related to articles two and three of the Creed of the Apostles and, to the extent that it may be identified as seminal to the Christian faith, to the entirety of the mentioned creed. The question which Christology simultaneously raises and responds to concerns the nature of Christ and, more specifically, the manner in which the divine and the human can be contained within his person and the way in which these two natures interrelate with one another. Indeed, the interrelationship between the divine and the human in the person of Christ is the primary concern of Christology and given the vastness and complexity of this concern, one notes that its subtopics embrace essential Christian doctrine such as Incarnation, Resurrection and Soteriology, or the salvic work of Jesus the Christ. In other words, Christology may very well be identified as the starting point for both the acceptance and understanding of the Christian theology insofar as its acceptance and understanding signifies the embrace of essential Christian doctrines. As may have been deduced from the preceding, Christology is immediately concerned with questions such as the Trinity, Unitarianism and Binitarianism; that is, questions which relate to the nature of God. Within a Christian theological context, the named doctrine is not simply concerned with the manner in which divine entities interact one with the other, but how the divine and the human can co-exist within the person of Jesus and how they interact with one another within that same person. The importance of Christology derives

Utah symphony and opera merger Coursework Example | Topics and Well Written Essays - 750 words

Utah symphony and opera merger - Coursework Example or example responsibility, recognition and challenging work, provide positive satisfaction, occurring from basic conditions of the job itself, like achievement, recognition or personal growth. The hygiene factors that Herzberg identified do not provide positive satisfaction as such, but if they are absent, then it results in dissatisfaction. Examples include job security, fringe benefits and working conditions. Herzberg gave the rational that, since the factors leading towards satisfaction are different from those that lead towards dissatisfaction, therefore the two approaches cannot merely be treated as antonyms of each other. The opposite feeling of satisfaction is not just dissatisfaction, but it is no satisfaction. In a similar way, dissatisfaction’s opposite is, no dissatisfaction. Herzberg argued that through this there are two different human needs that are being portrayed. There are physiological needs that can be fulfilled by money, for example, for the purchase of basic needs like food and shelter. And then, there is the psychological need to achieve and be recognized, and this need is fulfilled by actions that cause a person to grow. Bill Bailey, being the chairman of the board of the Utah Opera Organization, could use these hygiene factors to motivate his employees, by modifying their jobs and giving them job enlargement, job enrichment or empowerment. This would give the employees a sense of recognition, increased responsibility and a feeling of advancement and growth in their careers. 2. Scott Parker, chairman of the board of the Utah Symphony Organization, might use Mcclelland’s Achievement Motivation Theory to convince Mrs. Abravanel to support the merger. David Mcclelland identified three types of needs present in people, the need for achievement, the need for authority and power, and the need for affiliation. People who have achievement motives are provoked by values of excellence, defined roles and responsibilities and real, on time